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Sell-Through Rate
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The sell-through rate is a calculation, commonly represented as a percentage. This percentage compares the amount of inventory a retailer receives from a manufacturer or supplier against the actual number sold to the consumer. For example, you would want to check the demand of a product before purchasing it for sale. It the demand is high, you are likely to make a good return profit. If the product demand is low, you aren’t very likely to make a very good return profit.

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