The term buyer behavior is the way consumers purchase their products and services. The customer-oriented concept finds out the wants, needs, and desires of customer.  This type of concept gets a feel for resources of the business to deliver a need satisfying product and service. The three needs to understand are: 

• Why consumers make the purchases that they make?


• What factors influence consumer purchases?


• The changing factors in our society.

Source: www.udel.edu