The National Chicken Council represents the companies that produce, process, and market chickens and chicken products in the United States. The Council’s members account for nearly 95 percent of the chicken sold in the country.

The National Chicken Council conducts a number of programs designed to promote the consumption of chicken by people in the United States. One of which is National Chicken Month in September, where they partner with companies who make companion products that can be used in preparing healthy chicken dishes. NCC also provides information, research, and assistance on an individual basis to its member companies (with emphasis on poultry inspection and other regulatory programs) and conducts industry surveys and economic research. In addition, the council conducts programs to address food safety and worker safety and health.

Source: http://www.answers.com/topic/national-brand#ixzz2BJAYaAlY