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Dead net sales income refers to the income that a retailer earns after considering any discounts that they earn from their supplier. Some vendors will provide allowances, trade credits, and other deals, so using the suppliers list price to calculate income requires adjustments for these factors. The retailer adds the effects of these supplier concessions into the cost of goods sold, and it subtracts this net cost from its sales revenue to get dead net sales income.

http://www.ehow.com/info_8491288_dead-net-sales-income.html#ixzz2BOm9lhDW

  

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