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History for Buyer behavior (history as of 07/24/2014 09:12:05)

The term buyer behavior is the way consumers purchase their products and services. The customer-oriented concept finds out the wants, needs, and desires of customer.  This type of concept gets a feel for resources of the business to deliver a need satisfying product and service. The three needs to understand are: 

•             Why consumers make the purchases that they make?

•             What factors influence consumer purchases?

•             The changing factors in our society.

 

Source: www.udel.edu

  

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