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History for Buyer behavior (history as of 07/24/2014 09:11:33)

The term buyer behavior is the way consumers purchase their products and services. The customer-oriented concept finds out the wants, needs, and desires of customer. This type of concept gets a feel for resources of the business to deliver a need satisfying product and service. The three needs to understand are: 

  • Why consumers make the purchases that they make?

  • What factors influence consumer purchases?

  • The changing factors in our society.

Source: www.udel.edu
  

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